KC
Rust and Amber Launch, September 2026
13 September 2026 · Copy for the twenty Rust and Amber assets you sent over on 11 September: ten images and ten videos. They are all one product, so they share one set of five main texts and five headlines, and Meta rotates them across every ad. The wording is taken from your own product pages and launch post wherever a fact is stated, and the shapes are the ones that have already earned in your account. Each line carries a tag for who it is written for and how far along they are when it reaches them.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one
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When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.
When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.
Rust Pott, Amber scent10 images · 10 videos · 5 main texts · 5 headlines · no offer
Cold audiences. The Rust Pott with the new Amber candle refill, sold as the Starter Pack in Petite, Standard and Grand.
Sends to /
Half of these assets name Amber on the image and two of the videos describe the scent out loud, so this round names the scent more than the last one did. It still leads on what a Pott is: you buy the pottery once, the candle refill is the only thing you buy again. One line is written to a concrete instruction, the shape behind your best-performing scent ad this month. One sells the Grand as the way to fill a living room with Amber, the room your post-purchase survey says most customers light their candle in. One carries the figure from your new homepage, over 30,000 people, which we checked against your store before using it.
All twenty carry the same five texts and five headlines. Meta picks the pairing per person, so the creative is the only thing that differs between ads.
Primary Text
P1 · The Rust Pott is here EditedRevised since your edit
The Rust Pott is here.
Made with Charlotte Manser and finished in a new burnt orange glaze, the colour of leaves just turned.
Each one is thrown by hand, glazed and fired twice, and no two come out quite the same.
Inside it, our new Amber candle refill: warm sandalwood, cedar and amber, with a very subtle ginger spice.
Buy the Pott once.
After that, you only ever buy the candle refill.
Scent-Led Home Curatorsolution-aware
P2 · Buy the pottery once EditedRevised since your edit
You buy the pottery once.
From then on, you are only ever buying the candle refill.
The Rust Pott is handmade in the UK and made to stay on the shelf for years.
When the Amber inside it runs low, sit the Pott in warm water, lift the old wax out in one disc and drop the next refill in.
About a minute.
Amber this autumn.
Whatever you fancy after that.
One Pott.
Endless refills.
Scent-Led Home Curatorsolution-aware
P3 · The first evening cold enough for a jumper EditedRevised since your edit
Save this one for the first evening cold enough for a jumper.
Amber is warm sandalwood and cedar first, then amber, with jasmine, lily and a very subtle ginger spice underneath.
It smells like autumn, warm rather than sugary.
Sixty hours of it from one standard candle refill.
It comes in the new Rust Pott, thrown by hand in the UK.
When the scent is finished the Pott stays and the next refill drops in.
Scent-Led Home Curatorproduct-aware
P4 · Fill your living room with the Grand EditedRevised since your edit
Fill your living room with the Grand Amber Refillable Candle this autumn.
Warm sandalwood, cedar and amber, with jasmine, lily and a very subtle ginger spice.
Comforting, and exactly what autumn should smell like.
For the living room, go Grand.
Four wicks, our largest candle refill and seventy hours of scent, in the new Rust Pott, thrown by hand in the UK and glazed burnt orange.
The Pott is the part you keep, so from then on you are only buying the candle refill.
Scent-Led Home Curatorsolution-aware
P5 · Over 30,000 people EditedRevised since your edit
Over 30,000 people have switched to a candle they refill instead of replace.
The Pott is thrown by hand in the UK and stays on the shelf for years.
The candle refill drops in whenever the last one runs out.
This autumn it comes in Rust, a burnt orange glaze inspired by turning leaves, with a new Amber scent inside.
Keep the Pott.
Refill the scent.
Scent-Led Home Curatorsolution-aware
Headlines
H1
Amber. Refillable Pott.
Edited
NEW · clones "Tomato Vine. Refillable Pott." 2.24x on £23,972 and "Orangery. Refillable Pott." 2.30x on £1,745 this month. Named scent plus Refillable Pott is your best headline pattern
H2
One Pott. Endless Refills.
Edited
PROVEN verbatim · 3.30x on £735 this month, and it is your homepage headline, so the ad and the page say the same thing
H3
Buy The Pott Once.
Edited
PROVEN verbatim · 3.09x on £209, the strongest headline in the autumn batch so far
H4
Limited Edition Amber.
Edited
NEW · clones "Limited Edition Roses" 3.49x on £355. Every one of the twenty assets carries Limited Edition
H5
The Rust Pott. Made To Be Refilled.
Edited
NEW · the launch line that still says what a Pott is. The one experimental headline in the set